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  This course is part of our Post-Degree Diploma in Marketing.

 

This workshop-style course will focus on professional development for new marketing practitioners, including managerial and leadership skills, ethical and legal frameworks that guide the profession, workplace communication, career and personal brand management, and conflict resolution.

Topics

  • Various approaches to leadership
  • Leadership strategies that help individuals and organizations progress forward
  • Resources and frameworks relevant to marketing practice including media law, intellectual property, and copyright

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
View Details
Total Hours
36.0
Format
Online: with real-time learning  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Linda O'Connor

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

TBA
Schedule
View Details
Total Hours
36.0
Location
Format
Hybrid  
Fee
Marketing - Course Fee (0.5 units) $0.00 Click here to get more information
Instructors
  • Linda O'Connor

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

TBA
Required