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  This course is part of our Post-Degree Diploma in Marketing.

 

Familiarize yourself with the terminology, theories, techniques and principles of integrated marketing communications and understand their applications. Research, develop, execute and evaluate communication goals, objectives and strategies through detailed communications plans. Develop your writing skills so that you can communicate in a clear, targeted and concise manner for different communications media.

Topics

  • Developing a creative brief from concept through execution
  • Strategic communication
  • The media relations process

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Schedule
Total Hours
36.0
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 live Zoom classes. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives, 5th edition, Keith J Tuckwell, ISBN 9780134270371 (hard copy) OR ebook ISBN 9780134594163

*Purchase from the Western BookStore
 

Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements. Students are expected to attend 12 classes. 6 in-person and 6 live Zoom sessions. A schedule will be provided.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives, 5th edition, Keith J Tuckwell, ISBN 9780134270371 (hard copy) OR ebook ISBN 9780134594163

*Purchase from the Western BookStore
 

Required